“The privilege of a lifetime is to become who you truly are.” -Carl Jung

What Is Cool?

When I think of “cool”, I think of Codie Sanchez. 

I’ve been following her journey for about five years, and the life and business(es) she has built never fail to inspire me. 

After working on Wall Street for several years, she left to buy “boring businesses” like laundromats and teach others how to do the same. Now, she has a huge following on several social media platforms and a New York Times bestseller, “Mainstreet Millionaire.”

What I love about her journey is how many times she started over. 

Her beginnings were as a journalist, reporting on various atrocities in Juarez, Mexico, which resulted in her being awarded the Robert F. Kennedy Award for print journalism. 

In 2008, right before the financial crisis, she made the first switch and took her first job at Vanguard. After this, she continued to grow, working at places like Goldman Sachs, First Trust, and State Street until 2020. 

That’s when she launched Contrarian Thinking, a finance and media company that is still going strong today. 

That’s two times where she pressed ‘reset’ and built an entirely new path with great success. 

And she is still doing it today, combining what she has learned about media and finance to bring into the world something it has never seen before. 

She is unstoppably cool because she carved a radically unique path that was deeply rooted in values and impact, while also being unapologetic in how she thinks, works, and creates.

My goal is to use the same approach in my own life and work, and today I want to talk to you about 3 ways I am doing just that. 

#1: Saying no to false binaries.

For a long time, I tormented myself with the thought that I had to choose between all the subjects I studied in school. 

I could have a career in chemistry or a career in English. 

I could be a science student or I could love humanities. 

Still a student, albeit at university and not high school, I am faced with similar decisions between majors, minors, and class schedules. 

However, now, I’m much more relaxed about the whole thing. 

Why? 

Because I realized my decisions were just that: decisions about majors, minors, class schedules, and exams. 

I didn’t stop being interested in the living world when I stopped taking biology. Similarly, I didn’t stop thinking and reading about philosophy when I decided on two STEM majors. 

My brain still mingles with dozens of “subjects” regularly because I choose to explore them. 

The secret, though, is that now I’m in control of how I explore them. 

I have learned how to mix and match everything I like to do and learn so that I have an education based in freedom, podcasts, books, travel, self-directed projects, and incredible (often random) conversations.  

It’s not “choose humanities or science”, “lawyer or doctor”, or “good at/bad at”. 

Being unstoppable cool is about knowing exactly what your decisions mean and what they don’t. 

It’s about knowing that whatever options you think you have, there are probably seventeen more invisible options that are that much more aligned. 

#2: Filtering your input. 

As a recovering people-pleaser and life-long paralysis-by-analysis girl, my single biggest source of doubt has just about always been other people.

Sometimes it’s some random unqualified charlatan on social media. 

Other times it’s someone very close, like family or friends who have known you your entire life. 

But as yet another internet charlatan, my advice is this: don’t take all advice. 

Because, unfortunately, most of the people whose advice you are getting are probably completely unqualified. 

And what is advice?

Experience repackaged as wisdom.  

But this isn’t just about advice. 

It’s also about media consumption and quality. 

Deliberately evaluate what you consume now, and what type of media you want to consume ideally. Be brutally honest. Most of us lose a scary amount of time to mindlessly consuming other people’s opinions. 

Finally, try being a better friend to yourself, because the way you talk to yourself is one of the most influential inputs around. 

What does that mean?

Stop calling yourself “stupid”. Make your bed. Buy yourself flowers. Give yourself pep talks. 

Yes, it will feel weird at first, but based on personal experience, I have never regretted waking up to flowers on my desk. 

#3: Performative productivity vs Slow Creativity. 

Of all three points in this post, this one is the hardest for me to live out. 

Why, I have spent many a late night wondering, do you hide behind a laptop in Sisyphus’ Inbox while also procrastinating on the important thing that you can do on your laptop?

An answer usually never came, and truth be told, I felt ashamed. 

The way I see it, if you’re going to procrastinate, choose something fun, something memorable, something that isn’t productivity porn. 

But there is a deeper dilemma here, and it is the fact that most of the time when we procrastinate on the important stuff, we justify it to such an extent that we can almost convince ourselves we aren’t procrastinating. 

Hence, me taking notes in the least efficient way while preparing for class because I would rather learn the easy way rather than the effective way. 

That alone has cost me hundred of hours that I will never get back. 

To honor those hours I have lost on pretending to be productive, I made a vow to be lazier. 

Yes, you got that right. 

I made a vow to spend less time in front of a laptop and to spend my extra time actually living. 

While it’s been hard, and I still find myself floundering at times, it ends up meaning that I actually make progress when I do sit in front of a screen. 

So say no to performative productivity. Say yes to slow creativity and progress.

Because you’re in it for the long game, not the short-term self-esteem boost or the aesthetic Instagram post. 

Claim the person you want to be. 

Being cool is about becoming, not about ticking off an arbitrary checklist that society has decided is the moving finish line of success. 

It’s not about following trends and wearing your hair in a slickback with a perfect set of nails and a wardrobe full of neutrals.

Instead, being cool is about who you are and how you act, not what your Instagram and LinkedIn look like. 

Thought to Action

1. Redefine “Cool”: Write your own definition—what draws you, not what sells.
2. Try a Micro-Rebellion: Create or wear something that feels fully you, even if it’s outside your comfort zone.
3. Start a Curiosity Journal: Follow your questions like da Vinci—capture 1–3 curiosities each day.
4. Read Fiction with Designer Eyes: Notice how stories spark material or systems ideas—see my insights here: 3 Easy Ways to Unleash Creativity and Innovation
5. Replace Performing with Experimenting: Trade one habit driven by approval for one driven by pure creative curiosity.

Sources

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